5 Things You Do That Prove The Power Of Peer Pressure

We probably don’t realize how much our behaviour is affected by peer pressure. But it is important to understand this, because peer pressure is a powerful tool we can use to help change the behaviour of others. 5 Things You Likely Do as a Result of Peer Pressure Standing For the National Anthem: When you […]

Hey Doc, Did You Wash Your Hands?

Incredibly, doctors, nurses and other medical professionals are not washing their hands enough at work. Several studies across Canada have found that medical professionals are not meeting the requirements of hand-washing protocols at our hospitals, clinics, offices and personal-care homes. Studies in the US and Switzerland have found similar results. (http://www NULL.dailymail NULL.co NULL.uk/health/article-2830947/Hospital-patients-likely-doctors-nurses-clean-hands-appointment-morning NULL.html) […]

North Bay CBSM Workshop – Presentation Available

We are expecting 50 people at the Community-based Social Marketing workshop in North Bay tomorrow (November 25, 2013). I am excited to be working with my colleagues at Lura Consulting (http://www NULL.lura NULL.ca) and the North Bay-Mattawa Conservation Authority (http://www NULL.nbmca NULL.on NULL.ca/site/home NULL.asp?id=204) to promote CBSM in the North Bay and Mattawa area. If […]

Behaviour Change and Backyard Composting

In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of the Township’s existing Backyard Composting efforts (http://www NULL.tol NULL.ca/Current-News-Initiatives/Initiatives/Home-Composting). Last year, I delivered a webinar […]

Make a Commitment to Eat Healthy and Locally Through a CSA

In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]