How to Get Commitments

Graphic showing Ladder of Commitment

I am often asked by people wanting to apply Behaviour Change programs how they can more effectively and efficiently gather commitments. Below I reveal my approach, refined based on more than 25 years of Behaviour Change programs.   Why are commitments important? Behavioural psychologists know that although someone may intend to take an action, it […]

Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

Behaviour Change Friday Email Blast – October 27, 2017

5 Bits of Behaviour Change Goodness Delivered to Your Inbox Every Friday Hi, folks, I have some cool things to share today. Some are from the North American Invasive Species Management Association conference I attended this week. A big welcome and thank you to the many new subscribers from the conference. I hope you enjoy […]

How I Lost 25 Pounds by Fostering My Own Behaviour Change – Part 1

Many websites and book store shelves are full of weight loss tips. But few if any provide weight loss tips that are rooted in the science of behavioural change. I have explored this topic and want to share my own success in the hope that it will help others. For 25 years I have developed […]