Recycling Council of Alberta CBSM Training
I am en route back from Red Deer, Alberta after delivering a completely new training presentation. I have worked over the past week to merge my two training courses, CBSM 101 and Beyond Theory to Implementation into a third course that has a lot of content from both. We had about 30 people in attendance, […]
5 Tips For Designing Effective Behaviour Change Materials
Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]
Behaviour Change and Backyard Composting
In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of the Township’s existing Backyard Composting efforts (http://www NULL.tol NULL.ca/Current-News-Initiatives/Initiatives/Home-Composting). Last year, I delivered a webinar […]
Make a Commitment to Eat Healthy and Locally Through a CSA
In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]
Sustainability Exchange: Workshop and CBSM training
On November 9 the Town of Huntsville and Lura Consulting are holding a unique workshop called The Sustainability Solutions Exchange: Making the Leap from Planning to Implementation. The workshop will be of particular interest to municipal practitioners involved in implementing sustainability and climate change actions plans. The event includes a mix of interesting speakers As […]