5 Top Tips for Fostering Sustainable Behaviours
Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for topic experts. The fact is, that although you may think you know all of the […]
The Answer My Friend, is Blowing in the Wind
I am currently vacationing in Scotland, a special place I fell in love with over 10 years ago when I first came over to deliver Community-Based Social Marketing webinars in partnership with Caledonian University. Since then I have visited often and forged strong friendships, but I have always been visiting on business. This is the […]
Webinar – Backyard Composting Case Study
On March 21 I will be conducting a webinar on a Community-based Social Marketing approach to backyard composting. I will be discussing the pilot project conducted in the Township of Langley (http://www NULL.beyondattitude NULL.com/2011/06/26/backyard-composting-cbsm-report/), British Columbia, Canada. The project was a full-blown CBSM undertaking, and I will be discussing the challenges, findings and best practices […]
Doug McKenzie-Mohr Advanced CBSM Workshop in Halifax This Month
Doug McKenzie-Mohr is conducting one of his Advanced Workshops in Halifax at the end of this month. You can get details here (https://register NULL.cbsm NULL.com/workshops/workshop-detail-purchase/Halifax_Advanced_2_12). You will also see that, on the day before, he will be conducting one of his introductory workshops as well. I highly recommend Doug’s workshops. As the guy who created […]
Shutting out Invaders in BC
I am having a great time meeting a large group of people from all across the province who have gathered in Vancouver for the 2012 Invasive Species Council of British Columbia (ISCBC) (http://bcinvasives NULL.ca/) Conference. It was exciting to be one of two keynote speakers yesterday. I spoke on how Community-based Social Marketing can be […]