Hey Doc, Did You Wash Your Hands?

Incredibly, doctors, nurses and other medical professionals are not washing their hands enough at work. Several studies across Canada have found that medical professionals are not meeting the requirements of hand-washing protocols at our hospitals, clinics, offices and personal-care homes. Studies in the US and Switzerland have found similar results. (http://www NULL.dailymail NULL.co NULL.uk/health/article-2830947/Hospital-patients-likely-doctors-nurses-clean-hands-appointment-morning NULL.html) […]

North Bay CBSM Workshop – Presentation Available

We are expecting 50 people at the Community-based Social Marketing workshop in North Bay tomorrow (November 25, 2013). I am excited to be working with my colleagues at Lura Consulting (http://www NULL.lura NULL.ca) and the North Bay-Mattawa Conservation Authority (http://www NULL.nbmca NULL.on NULL.ca/site/home NULL.asp?id=204) to promote CBSM in the North Bay and Mattawa area. If […]

5 Tips For Designing Effective Behaviour Change Materials

Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]

Behaviour Change and Backyard Composting

In 2010, Lura Consulting (http://www NULL.lura NULL.ca) worked with the Township of Langley (http://www NULL.tol NULL.ca) to increase backyard composting. Funded by FCM (http://www NULL.fcm NULL.ca/), the project sought to use Community-Based Social Marketing to build upon the success of the Township’s existing Backyard Composting efforts (http://www NULL.tol NULL.ca/Current-News-Initiatives/Initiatives/Home-Composting). Last year, I delivered a webinar […]

Make a Commitment to Eat Healthy and Locally Through a CSA

In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]