Biggest Avoidable Mistake
The most frequent mistake made by new CBSM strategy designers is assuming that they know everything about their target audiences. They believe that they already know the motivators, barriers, and attitudes of their target audience. They then design a strategy based on their own beliefs rather than those of the people they are trying to […]
Prompts, Prompts, Everywhere Prompts
I spend a lot of time in hotel rooms. And years ago hotels started putting a sign in the washroom like the one you see here. They are a good example of behaviour-changing prompts. Imagine all of the water and energy that has been saved because of these reminders. It is ironic that nearby there […]
Simple But Effective CBSM Campaigns
To foster sustainable behaviour, we sometimes use the simplest, but very effective, tools. For instance prompts, like the sign that tells the last person to leave a room to turn out the lights, or this sign telling visitors near Peggy’s Cove, Nova Scotia, to keep off of an environmentally sensitive area. My favourite prompt? When […]
Why We Need to Focus On Behaviour
Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. – Johann Wolfgang von Goethe
Behaviour Versus Attitude and Awareness
Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?