Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.
Getting from verbal to written to public commitments
A while back I promised to tell you how to ramp up the power of commitments in a very simple manner. Here we go! First, remember that verbal commitments are fine, but written commitments are stronger, and public commitments are much more powerful yet. So, imagine yourself speaking to someone in their yard, promoting a […]
Sticky commitments
I often think of commitments as being sticky. It is hard to shake them off. When someone makes a commitment to do something, there is always this nagging feeling that they should do it, and they have a difficult time shaking it off. Commitments have different levels of stickiness. Verbal commitments are sticky like jam. […]
Planning for Behaviour
We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]