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Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.”
We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.
We are all Treaty People.
New CBSM book available
Doug McKenzie-Mohr’s new book is now available at Amazon (http://www NULL.amazon NULL.ca/Social-Marketing-Protect-Environment-Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1303181436&sr=8-1). I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it.
(http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM_book_what_works1 NULL.jpg) The well-organized text explores different Community-based Social Marketing Campaigns in a long list of topic areas. Evaluation of the case studies reveals what works and, sometimes, what doesn’t.
This book is an excellent resource for those people who are looking to develop their own CBSM campaigns.