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Senseless Census Policy

There is a lot of debate in Canada about the census as the federal government moves to replace the mandatory long form census with a new voluntary approach. With 15 years of experience developing and delivering community-based social marketing (CBSM) programs, I have developed a strong opinion on information-based decision making. And my experience in […]

Planning for Behaviour

We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]

Job Creation in Waste Management

Lura Consulting (http://www NULL.lura NULL.ca) (my employer) recently produced a report for Zero Waste Simcoe, an organization in Simcoe County, Ontario. The report estimates the number of jobs that could be created through responsible waste management. Simcoe already has an impressive waste diversion record, but there are more opportunities available to divert waste, and that […]

Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.” 

We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.

We are all Treaty People.

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