The Answer My Friend, is Blowing in the Wind

I am currently vacationing in Scotland, a special place I fell in love with over 10 years ago when I first came over to deliver Community-Based Social Marketing webinars in partnership with Caledonian University. Since then I have visited often and forged strong friendships, but I have always been visiting on business. This is the […]

Planning for Behaviour

We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]