5 Top Tips for Fostering Sustainable Behaviours

Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for topic experts. The fact is, that although you may think you know all of the […]

The Answer My Friend, is Blowing in the Wind

I am currently vacationing in Scotland, a special place I fell in love with over 10 years ago when I first came over to deliver Community-Based Social Marketing webinars in partnership with Caledonian University. Since then I have visited often and forged strong friendships, but I have always been visiting on business. This is the […]

Senseless Census Policy

There is a lot of debate in Canada about the census as the federal government moves to replace the mandatory long form census with a new voluntary approach. With 15 years of experience developing and delivering community-based social marketing (CBSM) programs, I have developed a strong opinion on information-based decision making. And my experience in […]

Green Wash

Want to make a real difference when you wash your clothes? Buy the cold water detergent, and wash your whites in cold water. You will save energy and money, and reduce greenhouse gas emissions at the same time. Also, use half of the recommended amount of detergent. You will reduce the amount of surfactants that […]

Ask a Small Question First

When trying to foster new sustainable behaviours, first target simple behaviours as a lead-in to more difficult ones. As an example, if you want to see people making large changes to energy consumption in their homes, like installing solar panels, first get them to adopt simpler behaviours. Try having them turn lights off, switch to […]