3 Issues That Need CBSM
Last week I had two Community-Based Social Marketing presentations on one day. I began Thursday by sharing the stage at the Scottish Waste and Resources Conference as one of two keynote speakers. And I finished it as a guest lecturer at Caledonian University in Glasgow. I like to include local and topical references in my […]
Why CBSM – in 3 minutes!
I am in the airport in Halifax waiting to fly to Scotland to talk Community-Based Social Marketing for 5 days. While I have been sitting here waiting for my delayed flight, I created a Prezi to help answer the question: “Why CBSM?” Check it out (http://prezi NULL.com/y7t-jrzlromv/cbsm-20-beyond-theory-to-implementation/) (hover over “More” and choose fullscreen) and please, […]
Behaviour Versus Attitude and Awareness
Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?