Make a Commitment to Eat Healthy and Locally Through a CSA
In early 2011 I made a commitment about which I could not be happier. I blogged about it at the time (http://www NULL.beyondattitude NULL.com/2011/04/23/another-kind-of-commitment/), and even considered it to be a new type of commitment, one not typically part of Community-Based Social Marketing. Unlike the vocal, written and public commitments we usually seek, this one […]
Sustainability Exchange: Workshop and CBSM training
On November 9 the Town of Huntsville and Lura Consulting are holding a unique workshop called The Sustainability Solutions Exchange: Making the Leap from Planning to Implementation. The workshop will be of particular interest to municipal practitioners involved in implementing sustainability and climate change actions plans. The event includes a mix of interesting speakers As […]
The Answer My Friend, is Blowing in the Wind
I am currently vacationing in Scotland, a special place I fell in love with over 10 years ago when I first came over to deliver Community-Based Social Marketing webinars in partnership with Caledonian University. Since then I have visited often and forged strong friendships, but I have always been visiting on business. This is the […]
Children’s Clean Air Network
Ron Zima is on a mission. He is determined to stop unnecessary vehicle idling. Several years ago, Ron had an awakening. One day he suddenly realized that the right of all people, but especially of children, to breathe clean air, was being compromised by idling vehicle engines. Suddenly, he was seeing them everywhere: at his […]
Planning for Behaviour
We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]