Ask a Small Question First
When trying to foster new sustainable behaviours, first target simple behaviours as a lead-in to more difficult ones. As an example, if you want to see people making large changes to energy consumption in their homes, like installing solar panels, first get them to adopt simpler behaviours. Try having them turn lights off, switch to […]
Prompts, Prompts, Everywhere Prompts
I spend a lot of time in hotel rooms. And years ago hotels started putting a sign in the washroom like the one you see here. They are a good example of behaviour-changing prompts. Imagine all of the water and energy that has been saved because of these reminders. It is ironic that nearby there […]
Simple But Effective CBSM Campaigns
To foster sustainable behaviour, we sometimes use the simplest, but very effective, tools. For instance prompts, like the sign that tells the last person to leave a room to turn out the lights, or this sign telling visitors near Peggy’s Cove, Nova Scotia, to keep off of an environmentally sensitive area. My favourite prompt? When […]
Why We Need to Focus On Behaviour
Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. – Johann Wolfgang von Goethe
Don’t Attitude and Awareness Matter?
In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be spent on getting us into the blood clinics and rolling up our sleeves, because that […]