5 Top Tips for Fostering Sustainable Behaviours
Through 2 decades of developing strategies to foster sustainable behaviours, we have learned a few lessons. Here are 5 of them: 1. Don’t make assumptions. That is a hard lesson to learn, but it is an important one, particularly for topic experts. The fact is, that although you may think you know all of the […]
Rid Your Kitchen of Fruit Flies
In the last 20 years I have used Community-based Social Marketing to help millions of people across Canada and the UK to compost. But at this time of year, I always feel a little guilty when people complain about having fruit flies in their kitchens. I have been showing people how to build these simple […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
Backyard Composting Surprises
We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2010/11/MG_3181-Edit NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM strategy to breakdown the behaviours; designed a pilot project and tested it;and, compiled and analyzed […]