Shutting out Invaders in BC
I am having a great time meeting a large group of people from all across the province who have gathered in Vancouver for the 2012 Invasive Species Council of British Columbia (ISCBC) (http://bcinvasives NULL.ca/) Conference. It was exciting to be one of two keynote speakers yesterday. I spoke on how Community-based Social Marketing can be […]
Introduction to CBSM webinar
I am conducting a CBSM webinar on December 8th, 2011. You can find out more and register here. (http://events NULL.r20 NULL.constantcontact NULL.com/register/event?llr=p6fsecgab&oeidk=a07e5av91997e177c55) All you need for the webinar is access to a computer with sound, and a microphone if you want to speak. You can also call into a conference call number if you prefer. […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
Don’t Attitude and Awareness Matter?
In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be spent on getting us into the blood clinics and rolling up our sleeves, because that […]
Behaviour Versus Attitude and Awareness
Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?