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New CBSM Implementation Seminar Launched

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Community-Based Social Marketing 2.0 - Beyond Theory to Implementation
I am pleased to announce that I have developed a new Community-Based Social Marketing seminar, and will begin teaching it this week. The first session is fully subscribed, and will be held July 28 & 29, 2011 in Newmarket, Ontario. The audience is a group of representatives from different provincial government departments and the Lake Simcoe Region Conservation Authority.

The new seminar, titled CBSM 2.0 – Beyond Theory to Implementation, has been developed after receiving many requests from people who said they understood the theory behind CBSM but were unsure of how to proceed with developing a campaign. With encouragement and suggestions from many of our clients across Canada, I spent the past several months developing the curriculum. You can find out more about the seminar by reading the description. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/07/Lura-Consulting-CBSM-2 NULL.0-Beyond-Theory-to-Implementation-smaller NULL.pdf)

The next seminar will be held in Langley, BC in September (http://events NULL.constantcontact NULL.com/register/event?llr=p6fsecgab&oeidk=a07e4e57u09d7ad3f84) and registration is open now. There will be one in Glasgow, Scotland in October, and then there are plans to have more in Southern Ontario and Halifax between now and January. More details will be coming soon on those, and plans are in the works for other Canadian provinces.

If you would like more information, please contact me.

Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.” 

We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.

We are all Treaty People.

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