CBSM Strategy for Phosphorous Reduction
There was quite a bit of interest in the report that I posted last month on Backyard Composting CBSM in Langley, BC. In order to help facilitate sharing of information, I am going to try to make more of our reports available, with the permission of our clients. We undertook the Rondeau Bay Community-Based Social […]
RCBC Conference 2011 – Proceedings Posted
I had a wonderful time at the Recycling Council of British Columbia (http://rcbc NULL.bc NULL.ca)‘s annual waste management conference in Whistler, BC. The presentations were great, I connected with a bunch of friends I had not seen in quite a while, and made lots of new ones. It really was an excellent and well-run conference, […]
New CBSM book available
Doug McKenzie-Mohr’s new book is now available at Amazon (http://www NULL.amazon NULL.ca/Social-Marketing-Protect-Environment-Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1303181436&sr=8-1). I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM_book_what_works1 NULL.jpg) The well-organized text explores different Community-based Social Marketing Campaigns in a […]
Children’s Clean Air Network
Ron Zima is on a mission. He is determined to stop unnecessary vehicle idling. Several years ago, Ron had an awakening. One day he suddenly realized that the right of all people, but especially of children, to breathe clean air, was being compromised by idling vehicle engines. Suddenly, he was seeing them everywhere: at his […]
Doug McKenzie-Mohr in Halifax in May
I received a note the other day from Doug McKenzie-Mohr. Doug told me that he is going to be conducting a CBSM seminar in Halifax, May 30th and 31st. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM NULL.jpeg) If you are in the Halifax area, and if you have never been to one of Doug’s seminars before, I encourage you […]