Relax, Compost Happens
I am currently working on a great backyard composting project with the wonderful people at the Township of Langley, BC (http://www NULL.tol NULL.ca). We are using Community-based Social Marketing to promote backyard composting. I have been involved in backyard composting for over 20 years, and I believe it to be a solid waste management solution […]
Senseless Census Policy
There is a lot of debate in Canada about the census as the federal government moves to replace the mandatory long form census with a new voluntary approach. With 15 years of experience developing and delivering community-based social marketing (CBSM) programs, I have developed a strong opinion on information-based decision making. And my experience in […]
Planning for Behaviour
We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]
Biggest Avoidable Mistake
The most frequent mistake made by new CBSM strategy designers is assuming that they know everything about their target audiences. They believe that they already know the motivators, barriers, and attitudes of their target audience. They then design a strategy based on their own beliefs rather than those of the people they are trying to […]
At Doug McKenzie-Mohr Workshop
I am attending Doug’s workshop at the Fairbanks Centre in Dartmouth. The first day was tremendous and tomorrow promises to be the same. I heartily recommend attending Doug’s workshop if you have not already done so, or if you have not attended one in a while. There is a lot of new information.