Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]
World Non-Profit and Social Marketing Conference
I have been contacted by the organizers of the 2nd World Non-Profit and Social Marketing Conference (http://www NULL.wsmconference NULL.com), to be held in Dublin on the 11th and 12th of April 2011. It looks like an interesting conference, so I thought I would pass the information on. “The event is designed to bring together the […]
Backyard Composting Surprises
We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2010/11/MG_3181-Edit NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM strategy to breakdown the behaviours; designed a pilot project and tested it;and, compiled and analyzed […]
Brilliant Solar Panel Program Idea
I am very excited that Halifax Regional Municipality (HRM) Council has approved the concept of an innovative solar panel program this evening. The program has the capability of delivering significant energy and cost savings for homeowners while reducing greenhouse gas omissions. And it has an important CBSM component as well. You can read the staff […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.