A Convenient Truth

Workout equipment

Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like them to because it is inconvenient. Survey Sez In recent research, we found many people […]

Triggers are Barriers to Change

coffee and cigarettes

I have often heard people who are trying to quit smoking say something like “I really miss a cigarette when I am having my morning coffee.” Perhaps you know an occasional smoker who says “I only smoke when I am having a drink.” Triggers These are triggers to a behaviour. In these cases, the cup […]

SMART Goals Are Better Goals

SMART goals

When we set goals, we should make sure they are SMART. Specific, measurable, achievable, realistic and timely. SMART goals are easier to achieve.

Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

Behaviour Change Friday Email Blast – Nov 3 2017 – Technology in Behaviour Change

5 Bits of Behaviour Change Goodness Delivered to Your Inbox Every Friday Hi, folks, Technology can play an important role in changing behaviour. That is the good news. It also can foster problem behaviours. Ugh! Something I noticed We have been working for several years with an association of charities that collect textiles for re-use […]