Job Creation in Waste Management
Lura Consulting (http://www NULL.lura NULL.ca) (my employer) recently produced a report for Zero Waste Simcoe, an organization in Simcoe County, Ontario. The report estimates the number of jobs that could be created through responsible waste management. Simcoe already has an impressive waste diversion record, but there are more opportunities available to divert waste, and that […]
Simple But Effective CBSM Campaigns
To foster sustainable behaviour, we sometimes use the simplest, but very effective, tools. For instance prompts, like the sign that tells the last person to leave a room to turn out the lights, or this sign telling visitors near Peggy’s Cove, Nova Scotia, to keep off of an environmentally sensitive area. My favourite prompt? When […]
Why We Need to Focus On Behaviour
Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. – Johann Wolfgang von Goethe
Don’t Attitude and Awareness Matter?
In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be spent on getting us into the blood clinics and rolling up our sleeves, because that […]
Behaviour Versus Attitude and Awareness
Canadians think giving blood is a good idea, and they know all of the benefits of doing so. Then why do less than 5% of Canadians donate blood?