Billion Acts of Green
I found an app for the iPhone today that makes interesting use of CBSM principles. It allows the user to make commitments to environmental behaviours through pledges. You can choose a pledge that is pre-loaded or enter one of your own. It includes feedback and many other features as well. If you have an iPhone […]
Commitment to New Behaviours
My 5 year old knows all about commitment. This morning he came to me and asked if I would go outside and play soccer with him. As it was a bit chilly(3c), I said “Yes, but when the temperature climbs to 10c.” He said “Promise?” And I said “Yes.” So then he watched the thermometer, […]
Planning for Behaviour
We are frequently hired to develop CBSM strategies to improve participation in existing programs. The client wants those who are not participating to begin, or wants to get people who are using the program to participate properly (for instance, to reduce contamination in the recycling stream). Unfortunately, we often find that the barriers to participation […]
Biggest Avoidable Mistake
The most frequent mistake made by new CBSM strategy designers is assuming that they know everything about their target audiences. They believe that they already know the motivators, barriers, and attitudes of their target audience. They then design a strategy based on their own beliefs rather than those of the people they are trying to […]
At Doug McKenzie-Mohr Workshop
I am attending Doug’s workshop at the Fairbanks Centre in Dartmouth. The first day was tremendous and tomorrow promises to be the same. I heartily recommend attending Doug’s workshop if you have not already done so, or if you have not attended one in a while. There is a lot of new information.