Relax, Compost Happens
I am currently working on a great backyard composting project with the wonderful people at the Township of Langley, BC (http://www NULL.tol NULL.ca). We are using Community-based Social Marketing to promote backyard composting. I have been involved in backyard composting for over 20 years, and I believe it to be a solid waste management solution […]
Senseless Census Policy
There is a lot of debate in Canada about the census as the federal government moves to replace the mandatory long form census with a new voluntary approach. With 15 years of experience developing and delivering community-based social marketing (CBSM) programs, I have developed a strong opinion on information-based decision making. And my experience in […]
Getting from verbal to written to public commitments
A while back I promised to tell you how to ramp up the power of commitments in a very simple manner. Here we go! First, remember that verbal commitments are fine, but written commitments are stronger, and public commitments are much more powerful yet. So, imagine yourself speaking to someone in their yard, promoting a […]
Sticky commitments
I often think of commitments as being sticky. It is hard to shake them off. When someone makes a commitment to do something, there is always this nagging feeling that they should do it, and they have a difficult time shaking it off. Commitments have different levels of stickiness. Verbal commitments are sticky like jam. […]
Securing commitment – it’s so easy!
Perhaps the most powerful personal tool for fostering a new behaviour in a person is securing a commitment from them. People want to be seen to act consistently with what they say – walk the talk. People who do not act consistently with what they say they will do are frowned upon, so there is […]