World Non-Profit and Social Marketing Conference
I have been contacted by the organizers of the 2nd World Non-Profit and Social Marketing Conference (http://www NULL.wsmconference NULL.com), to be held in Dublin on the 11th and 12th of April 2011. It looks like an interesting conference, so I thought I would pass the information on. “The event is designed to bring together the […]
Backyard Composting Surprises
We very recently finished an interesting backyard composting project in the Township of Langley in British Columbia. In the project we: (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2010/11/MG_3181-Edit NULL.jpg) researched composting behaviours, barriers, benefits and incentives through surveys and focus groups; developed a CBSM strategy to breakdown the behaviours; designed a pilot project and tested it;and, compiled and analyzed […]
Brilliant Solar Panel Program Idea
I am very excited that Halifax Regional Municipality (HRM) Council has approved the concept of an innovative solar panel program this evening. The program has the capability of delivering significant energy and cost savings for homeowners while reducing greenhouse gas omissions. And it has an important CBSM component as well. You can read the staff […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.
Barriers
There is a story that says that the Chevy Nova, a wildly successful automobile in North America, was a complete flop when introduced in spanish speaking countries. The reason? “No va” is spanish for “Doesn’t go.” Quite a barrier to sales. Whether true or not, the story illustrates the importance of identifying barriers to adopting […]