New CBSM book available
Doug McKenzie-Mohr’s new book is now available at Amazon (http://www NULL.amazon NULL.ca/Social-Marketing-Protect-Environment-Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1303181436&sr=8-1). I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM_book_what_works1 NULL.jpg) The well-organized text explores different Community-based Social Marketing Campaigns in a […]
Children’s Clean Air Network
Ron Zima is on a mission. He is determined to stop unnecessary vehicle idling. Several years ago, Ron had an awakening. One day he suddenly realized that the right of all people, but especially of children, to breathe clean air, was being compromised by idling vehicle engines. Suddenly, he was seeing them everywhere: at his […]
Doug McKenzie-Mohr in Halifax in May
I received a note the other day from Doug McKenzie-Mohr. Doug told me that he is going to be conducting a CBSM seminar in Halifax, May 30th and 31st. (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/04/DMM NULL.jpeg) If you are in the Halifax area, and if you have never been to one of Doug’s seminars before, I encourage you […]
Composting Surprise – Some Things Do Not Change
When we conducted our backyard composting research in the Township of Langley, we found something that we had found 17 years earlier, but on the other side of the country, in Nova Scotia’s Annapolis Valley. The finding is a very important one for fostering backyard composting among people who do not currently compost. When it […]
Backyard Composting Surprises 2
When we did our survey research for the Backyard Composting Project in the Township of Langley, BC, we found some surprising and interesting facts. For instance, although 55% of the people surveyed reported that they used a kitchen sink disposal unit, there was no difference in the incidence of composting between those who used them […]