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Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.”
We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.
We are all Treaty People.
Awareness Is Overrated
Source: nymag.com (http://nymag NULL.com/scienceofus/2014/07/awareness-is-overrated NULL.html)
Well said in simple language, this article points out the gap between awareness and behaviour, and provides some good examples. After reading, you may wish to bookmark. Then it will be available one day to provide it to a senior manager or supervisor who you wish to convince to try marketing directly to Behaviour Change.