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Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.”
We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.
We are all Treaty People.
3 Issues That Need CBSM
I like to include local and topical references in my presentations and seminars, so I was doing some research to show the gaps that exist between having the correct attitude and performing the correct behaviour. And I found 3 stunning examples in the health sector.
1. Although almost everyone agrees that giving blood is a good idea, only 5% of UK residents do so.
2. Although 90% of UK residents say they support organ donation, only 26% have signed up for organ donation.
3. In a recently released study from Victoria, BC, Canada, only 12% of health care professionals were found to follow guidance for hand washing. Nobody knows better than health professionals how important it is to wash their hands, but they are not meeting the requirements.
Those are 3 very stark examples of how we cannot assume that people will perform a behaviour simply because they know it is the correct thing to do.