Community-based Social Marketing strategies rely heavily on securing commitment. The idea is to get someone to make a verbal, written or public commitment to undertake a preferred behaviour. Behavioural science tells us, and our own experience proves it, that someone
Doug McKenzie-Mohr’s new book is now available at Amazon (http://www NULL.amazon NULL.ca/Social-Marketing-Protect-Environment-Works/dp/1412991293/ref=sr_1_1?ie=UTF8&qid=1303181436&sr=8-1). I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it.
Ron Zima is on a mission. He is determined to stop unnecessary vehicle idling. Several years ago, Ron had an awakening. One day he suddenly realized that the right of all people, but especially of children, to breathe clean air,