Menu
Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.”
We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.
We are all Treaty People.
Don’t Attitude and Awareness Matter?
In my last post I wrote that mass-media campaigns are unnecessary for blood donation if the purpose is to convince us that giving blood is a good idea. Why spend money on something we already know? Instead, it should be spent on getting us into the blood clinics and rolling up our sleeves, because that is where the problem is.
But I don’t mean to say that promoting awareness and attitude are never important. After all, it is unlikely that 5% of Canadians would donate blood if they did not think it was important.
My message is: It is important to promote the benefits of adopting specific behaviours. But you cannot stop there and expect the behaviour to follow automatically. The blood donation example clearly illustrates that it does not.
Next Post: An example of a simple and effective behaviour campaign.