I am an Eco-innovator!

Seriously, I am an eco-innovator. Don’t take my word for it. Ask Chris Benjamin! I am flattered to be in the company of 34 others profiled in author/journalist Chris Benjamin’s new book, Eco-Innovators: Sustainability in Atlantic Canada. The book describes very different initiatives and work that has contributed to making Atlantic Canada a more sustainable […]

Scotland in the Fall

I am very excited to be one of two international keynote speakers at the 2011 Scottish Waste and Resources Conference (http://www NULL.scotwaste NULL.org/Scotwaste/Scotwaste_Conference/sw_event2011 NULL.aspx) in Glasgow this coming October. For me it is a return visit to this prestigious event, one that I am looking forward to immensely. Scotland has been a leader in waste […]

New CBSM Implementation Seminar Launched

Training seminar image

I am pleased to announce that I have developed a new Community-Based Social Marketing seminar, and will begin teaching it this week. The first session is fully subscribed, and will be held July 28 & 29, 2011 in Newmarket, Ontario. The audience is a group of representatives from different provincial government departments and the Lake […]

Backyard Composting CBSM report

Thumbs Up!

I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]

Children’s Clean Air Network

Ron Zima is on a mission. He is determined to stop unnecessary vehicle idling. Several years ago, Ron had an awakening. One day he suddenly realized that the right of all people, but especially of children, to breathe clean air, was being compromised by idling vehicle engines. Suddenly, he was seeing them everywhere: at his […]