Guest Blogger – Author Chris Benjamin on The Power of Community
Today I am happy to say that we have a guest blogger, author Chris Benjamin (http://www NULL.chrisbenjaminwriting NULL.com/). Chris has just launched his new book, Eco-Innovators: Sustainability in Atlantic Canada (http://www NULL.chapters NULL.indigo NULL.ca/books/Eco-Innovators-Sustainability-Atlantic-Canada-Chris-Benjamin/9781551098630-item NULL.html?ikwid=chris+benjamin&ikwsec=Books), which tells the story of 35 people making a contribution to a more sustainable community. Take it away, Chris: At […]
Backyard Composting CBSM report
I have had several requests for the report Lura Consulting (http://www NULL.lura NULL.ca) wrote for the Community-based Social Marketing (http://cbsm NULL.com) backyard composting project we did with the Township of Langley (http://www NULL.tol NULL.ca). In order to make it more readily accessible, I am posting it here (http://www NULL.beyondattitude NULL.com/wp-content/uploads/2011/06/LangleyBYC_CBSM_FinalReport NULL.pdf). The report will be […]
The Walrus
Community-based Social Marketing is the subject of a story in the October issue of The Walrus (http://www NULL.walrusmagazine NULL.com/articles/2010 NULL.10-frontier-human-nature). The story uses Nova Scotia’s Waste Management Program (http://www NULL.gov NULL.ns NULL.ca/nse/waste/) as a backdrop to an interesting discussion on how behavioural psychology has been successfully incorporated into a wide variety of environmental programs.
Simple But Effective CBSM Campaigns
To foster sustainable behaviour, we sometimes use the simplest, but very effective, tools. For instance prompts, like the sign that tells the last person to leave a room to turn out the lights, or this sign telling visitors near Peggy’s Cove, Nova Scotia, to keep off of an environmentally sensitive area. My favourite prompt? When […]