5 Tips For Designing Effective Behaviour Change Materials
Every Behaviour Change campaign requires materials to support the program. Whether they are web-based, posters, prompts or informative leaflets, when you are developing materials to support behaviour change programs, it is important to resonate with your readers. After all, you only have a limited time with them. Make the most of it. Here are 5 […]
Senseless Census Policy
There is a lot of debate in Canada about the census as the federal government moves to replace the mandatory long form census with a new voluntary approach. With 15 years of experience developing and delivering community-based social marketing (CBSM) programs, I have developed a strong opinion on information-based decision making. And my experience in […]
Green Wash
Want to make a real difference when you wash your clothes? Buy the cold water detergent, and wash your whites in cold water. You will save energy and money, and reduce greenhouse gas emissions at the same time. Also, use half of the recommended amount of detergent. You will reduce the amount of surfactants that […]
Ask a Small Question First
When trying to foster new sustainable behaviours, first target simple behaviours as a lead-in to more difficult ones. As an example, if you want to see people making large changes to energy consumption in their homes, like installing solar panels, first get them to adopt simpler behaviours. Try having them turn lights off, switch to […]