Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

Behaviour Change Friday Email Blast – Nov 3 2017 – Technology in Behaviour Change

5 Bits of Behaviour Change Goodness Delivered to Your Inbox Every Friday Hi, folks, Technology can play an important role in changing behaviour. That is the good news. It also can foster problem behaviours. Ugh! Something I noticed We have been working for several years with an association of charities that collect textiles for re-use […]

How I Lost 25 Pounds by Fostering My Own Behaviour Change – Part 1

Many websites and book store shelves are full of weight loss tips. But few if any provide weight loss tips that are rooted in the science of behavioural change. I have explored this topic and want to share my own success in the hope that it will help others. For 25 years I have developed […]

Hey Doc, Did You Wash Your Hands?

Incredibly, doctors, nurses and other medical professionals are not washing their hands enough at work. Several studies across Canada have found that medical professionals are not meeting the requirements of hand-washing protocols at our hospitals, clinics, offices and personal-care homes. Studies in the US and Switzerland have found similar results. (http://www NULL.dailymail NULL.html) […]

North Bay CBSM Workshop – Presentation Available

We are expecting 50 people at the Community-based Social Marketing workshop in North Bay tomorrow (November 25, 2013). I am excited to be working with my colleagues at Lura Consulting (http://www NULL.lura and the North Bay-Mattawa Conservation Authority (http://www NULL.nbmca NULL.on NULL.asp?id=204) to promote CBSM in the North Bay and Mattawa area. If […]