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Category: Barriers

The Problem with Barriers

Barriers work against getting people to change behaviours. Think of them as forces working against someone performing preferred behaviours.

These impediments can take many forms. They can be physical, like poor placement of recycling containers. They can be a lack of required information, like how to know if a plant is invasive or not. Or they can be simply that a person always forgets and needs a reminder (like not putting the top back on the toothpaste tube).

There are many more types of barriers.

Important

There are 2 important things you must do with respect to barriers when designing behaviour change campaigns:

1. Identify them
2. Remove them

Once you identify and remove them, the behaviour will become much easier and convenient to perform.

A Convenient Truth

Workout equipment

Nothing influences behaviour like convenience. When we conduct Community-Based Social Marketing research on habits, people often tell us that what they are doing is easy or convenient. And they often say the reason they aren’t doing what we would like them to because it is inconvenient. Survey Sez In recent research, we found many people […]

Triggers are Barriers to Change

coffee and cigarettes

I have often heard people who are trying to quit smoking say something like “I really miss a cigarette when I am having my morning coffee.” Perhaps you know an occasional smoker who says “I only smoke when I am having a drink.” Triggers These are triggers to a behaviour. In these cases, the cup […]

Add Wheels to Reduce Barrier Friction

Barriers to performing tasks are like friction. They are powerful forces working against someone performing the task, and must be overcome. The friction from significant barriers often cannot be overcome by signage, incentives and other methods of encouragement.

How I Lost 30 lbs by Fostering My Own Behaviour Change – Part 3

This post is about how I broke down the barriers to adopting new behaviours to dieting and exercise. These are probably the most important weight loss tips in this series of blog posts. But if you are just landing on this post now and have not read the previous posts in the series, I strongly suggest you […]

Beyond Attitude Consulting acknowledges we operate in Mi’kma’ki – the unceded territory and ancestral homeland of the Mi’kmaq First Nation. Our relationship is based on a series of Peace and Friendship treaties between the Mi’kmaq First Nation and the Crown, dating from 1725 to 1779. In 1999 the Supreme Court of Canada, in R v Marshall, upheld the 1752 treaty “which promised Indigenous Peoples the right to hunt and fish their lands and establish trade.” 

We also acknowledge that we work and play in many unceded territories and ancestral homelands of Indigenous Peoples across North America, and respect the rights and traditions of the many First Nations, Inuit and Métis Peoples therein.

We are all Treaty People.

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