New CBSM book available

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Doug McKenzie-Mohr’s new book is now available at Amazon (http://www I don’t have my copy yet, but I did have a chance to review 4 chapters before it was published, and on that basis I heartily recommend it. What Works (http://www NULL.beyondattitude NULL.jpg) The well-organized text explores different Community-based Social Marketing Campaigns in a long list of topic areas. Evaluation of the case studies reveals what works and, sometimes, what doesn’t.

This book is an excellent resource for those people who are looking to develop their own CBSM campaigns.