I often think of commitments as being sticky. It is hard to shake them off. When someone makes a commitment to do something, there is always this nagging feeling that they should do it, and they have a difficult time shaking it off.

Commitments have different levels of stickiness.

Verbal commitments are sticky like jam. They stick, but not a lot.

Written commitments are sticky like grease. It takes some hard work to shake a written commitment, but it can be done.

Public commitments are sticky like Super Glue. Once someone has made a public commitment, it lasts a very long time.

When seeking commitment, verbal is ok, written is better, but a public commitment has by far the greatest impact on behavioural change.

Next post I will explore a simple technique of turning a verbal commitment into a written commitment and then into a public one. In under 60 seconds!